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Taglines

Developing a tagline, slogan, motto or descriptor for your business, product or service demands a great deal of strategic insight, and creative experience to ensure that the tagline complements the name, while reinforcing a desired, and defendable positioning. A tagline provides context for your business or product name. And while established corporate or product names can be difficult to change, taglines can change to reflect new or evolved positioning.
     All you have to do is provide some tagline input upfront, and feedback on taglines emailed to you for review. DriveThruNamesTM does the rest. For more information, read our article How To Develop Breakthrough Taglines located at our Naming Resource Page. Our tagline development process has numerous steps and activities including:
  • Evaluation and research of your market segment or industry category
  • Customer analysis, segmention and profiling
  • Evaluation of competitors names, taglines, messaging and positioning
  • Competitive mapping
  • Keyword and positioning development and analysis
  • Preliminary tagline generation
  • Trademark screening using USPTO database
  • Preliminary domain name search
  • Scoring and ranking of taglines using selection criteria
  • Preliminary tagline report emailed
  • Evaluation of your feedback, additional research as required
  • Additional tagline generation
  • Additional trademark screening using USPTO database
  • Additional domain name search
  • Final tagline report with strategic tagline recommendations emailed

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