Product or Service Names

Naming your product or service is a complex, strategic exercise that should not be driven by engineering or the bosses secretary. With so much at stake, DriveThruNames^TM brings third-party objectivity, deep expertise, and a proven name development process to each assignment, for often breakthrough results.

We keep the product naming process simple and easy. All you have to do is provide some information upfront, by completing the Input Survey Form, and feedback on names emailed to you for review. DriveThruNames does the rest. For more information, read our resource articles including Guide to Naming: Ten Steps to Effective Business or Product Naming or Guide to Naming: What's Your Name Type? located at our Naming Resources page. Our product/service naming process has numerous steps and activities including:

Evaluation and research of your market segment or industry category
Customer analysis and profiling
Evaluation of competitors names, taglines, messaging and positioning
Mapping competitor names by name type
Key word research and development
Positioning analysis and development
Preliminary name candidate generation
Name scoring and ranking using 10 criteria
Trademark screening using USPTO database
Preliminary name report emailed
Evaluation of your feedback, additional research as required
Additional name candidate generation, scoring, ranking and trademark screening
Preliminary domain name search
Final name report with strategic naming recommendations emailed

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